Experience design for the Poalim Digital concept stores
We had the privilege of creating the on-screen movies for all the major concept branches - starting with the flag store in TLV.
Ten movies, for an eight meter wide screens, and 2 transparent led screens.
ST/AF: Animation, design ,creative, grading, post production.
Client: Bank Hapoalim
Commissioned by Baruch Naeh
Directed: Shiri Shahar
#Experience Design
סניפי פועלים דיגיטל
סטודיו אדם פיינברג
We were approached by one of the most prominent kids TV channels in the country to rebrand their IDs and characters. The cast of animated figures have been an icon for over a decade, and while briefed to stick as much as possible to the original characters, we set out to refresh and update as much as possible. Once developed and branded, we produced a set of short story ID’s, focusing on things small kids could identify with - solving problems, helping each other & having fun.
Client: Hop
Production Company: ST/AF
C. Director: Adam Feinberg
Animation Director: Neta Holzer
Music: Yoni Bloch
ערוץ הופ - מיתוג דמויות ואנימצית מעברונים
סטודיו אדם פיינברג
Walla is one of first and largest news portals in the country. As part of their major rebrand, we were asked to create their entire onscreen look for their news, magazine and live broadcasts.
One the major challenges, was focusing on a solution that will look great across all platforms. Aiming at mobile users first and foremost, and to the large XXL screens posted outside the Walla Building, led us to a clear, crisp and minimalistic information design.
We sought to create a look that will differnetiate Walla from its competitors, feel young and sassy, while maintaining the integrity of a news provider. We created a large number of unique elements in design and animation, together with complex templates that can work across all magazine palletes in realtime.
וואלה מיתוג מסך
סטודיו אדם פיינברג
Re-branding for the beloved children’s channel - Junior. Our goal in this project was to give the channel a fresh, up to date look. We were asked to create a fun, bouncy and energetic world to enhance the classic programmes the channel has to offer, combining clean flat design with detailed 3D elements and bold, bright colors. We recreated the entire channel packaging, logo, promo system and all general and holiday ID's.
Client: Junior
ST/AF Creative Director: Adam Feinberg
Concept, Design, Storyboards, 2D animation, 3D animation, AFX.
מיתוג ערוץ ג'וניור
A breakdown of the "2015 elections" week we prepared for the leading news broadcaster in Israel - Channel 2 News.
The entire broadcast was aired from the "Knesset" parliament building, which we turned into the key element of the show. Combining aerial photography of the building, with embedded 3D graphics, we created a special ceremonial feeling. Literally hundreds of additional elements were prepared for the on air graphic elements - polls, results, graphics animations and more. Real time augmented-reality 3D elements were scattered around and on the building walls and floors, displaying results and information, while reacting to live action figures.
A title sequence for the second season (VIP) of the extremely popular doco-reality/drama-comedy. The stars were sent to go through a personal journey on strangers' couches, all around the world. The sequence introduces the characters and the countries theט traveled through, on their couch-surfing adventures. We directed, produced and are in charge of concept, design and animation.
Client: Hot
Production Company: Artza
Creative, Concept, Design, Animation, VFX
2 פתיח לסדרה גולשי ספות
Taking the design of Trademark logo of the National Basketball League and creating a grid for on screen branding.
We were presented with a brief that was very short: this is the best digital pen in the world, and we would like our clients to feel that statement with a short CG movie. Presented with that challenge we set up a visual ride through ink, ideas, formulas, technology and time – displaying the many layers of innovation embedded within this device, all linked by a concept of a graphic line entwined with a line of thought.
Client: N-trig
Director: Adam Feinberg
Concept, Creative, Design, 3D, 2D, AFX, Compositing
