We were presented with a brief that was very short: this is the best digital pen in the world, and we would like our clients to feel that statement with a short CG movie. Presented with that challenge we set up a visual ride through ink, ideas, formulas, technology and time – displaying the many layers of innovation embedded within this device, all linked by a concept of a graphic line entwined with a line of thought.
Client: N-trig
Director: Adam Feinberg
Concept, Creative, Design, 3D, 2D, AFX, Compositing