Branding for a new children’s channel. Our goal in this project was fitting in well between the established and loved brands, while standing out as a worthy alternative. We were asked to create a place where kids would feel the fun, vibrant feeling of walking into a candyshop. We created the entire channel packaging, logo, promo system and all general and holiday ID's.

Client: Zoom
Zoom Creative Director: Oren Paldi
ST/AF Creative Director: Adam Feinberg

Concept, Design, Storyboards, 2D animation, AFX.

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