Branding for a new Israeli broadcast channel. Ch20 brings together patriotic and conservative values, with a strong Israeli local orientation. We created a brand that conveys values of tradition together with colorsthat convey typical Israeli palette. The challenge of merging traditional values with broadcast television led to a fresh new brand, on screen graphics, promo system, general and Holiday Id's.

Client: Channel 20
Creative Director: Oren Paldi

Concept, Branding, Design, motion design

מיתוג ערוץ 20