A commercial for the largest forestation establishment in the country, celebrating its work over the years. We were handed over a large amount (to say the least) of archive material, and were asked to assemble a story that would be both emotional and graphically engaging. In two weeks. The idea first came to us with a original KKL certificate we have hanging on our studio wall, from over 70 years ago. We animated the certificate, and took it from there. Combining rare footage, photography, illustrations, and satellite imagery, we created an emotional and nostalgic journey of the annual Tu Bishvat celebration.
Client : KKL
Agency : McCann Erickson
Director : Adam Feinberg
Concept, Storyboard, Design, 2D animation, Illustration, Compositing
פרסומת לקק"ל עבור מקאן אריקסון