A commercial for the Insurance company Clal. The commercial tells a story of a few seconds in a man's life - where events seemingly unconnected, lead to dramatic end, that he has no control over. The concept is enhanced by infographics, assimilated into the liveaction footage.

Client: Clal
Advertising Agency: Drori Shlomi
Production Company: Mialma
Director: Uri Shizer

Design, 2D, AFX, Compositing

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